About Ballroom Strength

Paul Iliffe

Athletic Coach to Champions and
Founder of Ballroom Strength

Hello, Ballroom & Latin Dancers!

I'm Paul, I'm an Athletic Coach to Ballroom & Latin Champions, and I'm the founder of Ballroom Strength.

I started Ballroom dancing in 2015 and fell in love with it immediately. At the time I thought that it would be easy, but I struggled with the basics! In Waltz natural turns, Rumba walks, or simple frame holds, I would often struggle, wobble and lose control. I wanted to dance well and I couldn't understand what was stopping me.

Then in 2018 I started working with an Athletic Development Coach. Over 3 years of training and guidance, combined with my own study and practice, I learnt a set of athletic training methods and principles. In particular, I learnt about methods for developing strength, stamina, control, stability, power, speed, and mobility. I also learnt about approaches to optimise diet, hydration, sleep, and overall recovery.

This knowledge has been life changing, so much so that I moved from a career in Aerospace Engineering to being an Athletic Development Coach.

I quickly observed how these methods enhanced my Ballroom & Latin Dancing and I realised that this approach could benefit the whole community, from complete beginners to world champions. Since then I have continued to study, learn, and apply Athletic Development methods. I have coached multiple champions and provided training to dancers around the world.

Using my years on the dance floor, in the gym, on the running track, and training with athletes from various backgrounds, as well as my analytical skills from Aerospace Engineering, in 2021 I created Ballroom Strength, the only Athletic Development System specifically for Ballroom & Latin Dancers.

Transform your dancing and join the community today. I look forward to welcoming you!

Empower Yourself.

Paul

Meet the Ballroom Strength Dancers

Volodymyr Lyatov

Advisor & Official Endorsement

Volodymyr is 10 times Ukrainian Champion and a World and European Championships Bronze Medallist. He has been supporting Ballroom Strength from the beginning, providing critical input and endorsement.

Valeriia Dorofei & Dmytro Yevteryev

WDSF Ukrainian Standard Champions and Ballroom Strength Sponsored Dancers

Yulia Dreier & Volodymyr Kasilov

WDSF Swiss Standard Champions and Ballroom Strength Sponsored Dancers

Maia Sirbu & Joel Marques

WDC Portuguese Latin Champions and Ballroom Strength Sponsored Dancers

Alicja Kogut & Axel Kvaran

Polish Amateur Finalists

Raliza Velichkova

International Coach & Judge, Bulgarian Latin Finalist, Ballroom Semi-Finalist, 10 Dance Silver Medalist, and Ballroom Strength Ambassador

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